The Pet Rock was a fad conceived of by Advertising Executive Gary Dahl, according to this Wikipedia article. According to the article, Dahl became a millionaire (which was a bigger deal back in the seventies than it is today, although I'd still be happy to make a million). All because he got the idea that people could be persuaded to pay good money for rocks they could get free in many places.
Meanwhile, many people struggle financially in spite of the fact that they work their butts off!
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