"It's impossible to spend too much money on your employees. Whatever you spend on your employees comes back many fold." Bob Parsons, CEO of GoDaddy.com, according to June 4, 2009 interview on ABC News.
It's a shame that some employers have a completely different mentality, which might be paraphrased as follows, "Squeeze your employees for everything they have, and offer them as little compensation as possible. If you can avoid paying benefits (by hiring two part-timers instead of hiring one full-timer, for instance), then do it. Give raises as seldom as possible. Pay CEOs far more than they deserve, and pay your employees far less than they deserve. Never mind that your stinginess and unfairness ultimately costs you, inasmuch as it leads to substantially increased employee turnover, which means that you have to invest needless time and resources in finding and training new employees. Never mind that low employee morale results in low productivity and minimal loyalty to your company. Think short-term, not long-term. Act as if the Golden Rule doesn't apply to you."
Bob Parsons has sometimes been criticized for the racy ads with which he promotes GoDaddy.com. Maybe those criticisms have a grain of truth to them. Nevertheless, I choose to use that company's services for the purpose of hosting ArtisticChristians.com. Mostly, my reason is that the company simply provides some very good services for reasonable amounts of money. But it doesn't hurt, in terms of my loyalty to that company, when I see signs which suggest that GoDaddy.com is probably a very good company to work for. I'm guessing that a lot of other ordinary people feel the same way. That creates customer good will, and customer good will ultimately leads to an increase in sales, as people such as Bob Parsons have discovered.
Treating employees with respect and consideration for their needs isn't just a matter of good ethics. It's also good business.